It’s a given these days that brands need to be platform-agnostic. People expect to be able to get in touch with Singapore Airlines via the phone, online chat, or email. And if they want to buy a pair of shoes from Zara, they want to be able to get them either in-store or online on Alibaba’s Tmall.

Source: https://www.thinkwithgoogle.com/intl/en-apac/trends-and-insights/3-lessons-brand-marketers-digital-age/
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