Video is eating the world, Ian Pearman, TBWA’s Asia president, told Campaign Asia-Pacific. Consequently, brands have an insatiable demand for content that can meet every long-tail audience niche. But they need more efficient ways to produce it. Brands require…

Source: https://www.campaignasia.com/article/standard-chartered-joins-tbwa-in-crowdsourcing-platform-launch/443623
Click here for the complete content

Leave us a comment