Let’s be honest. Sometimes, no matter how long you’ve been in your field, you need to do a secret Google-of-shame. “What is a brand proposition?”. “Workshop template”. “Marketing metrics good”.

Source: https://medium.com/@camillastore/super-models-everything-you-always-wanted-to-know-about-brand-frameworks-but-were-afraid-ask-abe1dd62b19
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