Vietnamese consumers keep changing, and at a faster pace. We continue seeing changes in their thoughts, perceptions, and shopping behavior. As such, current brands and products could find themselves obsolete and off the shelf if they don’t adapt and evolve too.

Source: https://www.kantarworldpanel.com/global/News/The-future-of-FMCG-in-Vietnam
Click here for the complete content

Leave us a comment