3 types of challenger brand strategy

If you’re reading this you probably own or work on a brand. You understand it well. Its brand values and identity, who it is for and who it most definitely isn’t. You’re in a growing category and now you want to challenge for a piece of ...

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Tools to Find Tools

Finding the right tool for the job is tantamount to success. Not only does it make your life easier, it makes your team more effective on a smaller budget and in less time. Source: https://blog.screenchecker.com/tools-find-tools/Click here for the complet...

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Source: https://www.linkedin.com/pulse/how-explain-idea-mark-pollardClick here for the complete content

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Ants

ANTS is the leading technology-driven integrated programmatic advertising platform in Southeast Asia. ANTS’s solutions provide a unique Software as a Service (SaaS) platform by combining Demand Side Platform – Supply Side Platform, which includes Data...

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VTM Group

Môi trường làm việc Con người của công ty chính là thương hiệu của công ty, thương hiệu của công ty chính là văn hóa của công ty, và khách hàng của công ty đang bỏ tiền ”mua những giá trị văn hóa đ...

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The Agility Paradox

Today’s markets are changing more rapidly than ever before. As technology advances, traditional barriers to market entry fall. A category-transforming idea could arrive from outside the industry or across the globe—at any minute. Source: https://lando...

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5 Tips to Humanize a Technology Brand

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: Technology purchases often come down to how someone feels about a brand. Emotion and trust play a big role in our decisions...

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