‘Natural’ Food: What Does it Mean to Consumers?

Washington, DC –  Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging. Source: https://www.ipso...

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Goodbye, dark posts: How Facebook’s and Twitter’s ad-transparency tools work

On June 28, Facebook and Twitter both launched their transparency tools for advertising that will make all ads run on the platforms visible. Source: https://digiday.com/marketing/goodbye-dark-posts-facebooks-twitters-ad-transparen...

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‘Active participation in fraud’: Confessions of a former influencer

Influencer marketing has been back in the limelight since last week, when a bunch of top marketers, including Unilever’s Keith Weed, said there was widespread fraud in the industry — and went on a mission to fix it. Source: ht...

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How brands are using humour to show personality and gain trust

It’s all about trust. As consumers, it appears we are losing trust in the brands we buy from. Source: https://www.digitaldoughnut.com/articles/2018/june/how-brands-are-using-humour-to-show-personalityClick here for the complete ...

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