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SEO for Startups: How Your Business Can Benefit

SEO for Startups: How Your Business Can Benefit The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small businesses can launch p...

The Case For Chaos

Recently, W+K Amsterdam head of planning Martin Weigel was invited to speak at the Agency Leaders Symposium in Hunter Valley, where he revisited at theme he’s written about at length: chaos and creativity. We’ve reprod...

FORGET HUMAN TRUTH, BRANDS SHOULD BE TALKING HUMAN FICTION. – BBH

In an industry obsessed with human truth, surrounded by a world in love with fiction, does advertising need to leave the facts behind? Asks Mel Arrow, Strategy Director and Partner at BBH. I don’t know if you’ve noticed, but D...

True Digital Transformation Requires A New Breed Of Agency

CEO of meltmedia, a design & development agency serving multiple verticals with a focus in life sciences. Digital has completely upended the marketing and advertising world, fundamentally changing the industry as we know it. ...

12 Creative Ways To Use YouTube For Branding

Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. The number of YouTube viewers is steadily on the rise. The site’s engagement was at 1.47 billion v...

3 Lessons for Brand Marketers in the Digital Age

It’s a given these days that brands need to be platform-agnostic. People expect to be able to get in touch with Singapore Airlines via the phone, online chat, or email. And if they want to buy a pair of shoes from Zara, they...

Survey about Vietnamese trip experiences

Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam. Source: https://qandme.net/en/report/survey-about-vietnamese-trip-experiences.htmlC...

‘Natural’ Food: What Does it Mean to Consumers?

Washington, DC –  Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging. Source: https://www.ipso...

Goodbye, dark posts: How Facebook’s and Twitter’s ad-transparency tools work

On June 28, Facebook and Twitter both launched their transparency tools for advertising that will make all ads run on the platforms visible. Source: https://digiday.com/marketing/goodbye-dark-posts-facebooks-twitters-ad-transparen...

‘Active participation in fraud’: Confessions of a former influencer

Influencer marketing has been back in the limelight since last week, when a bunch of top marketers, including Unilever’s Keith Weed, said there was widespread fraud in the industry — and went on a mission to fix it. Source: ht...

How brands are using humour to show personality and gain trust

It’s all about trust. As consumers, it appears we are losing trust in the brands we buy from. Source: https://www.digitaldoughnut.com/articles/2018/june/how-brands-are-using-humour-to-show-personalityClick here for the complete ...

Now that Facebook has a blockchain team what do marketers need to know?

It has been suggested that blockchain will transform marketers’ relationships with consumers, create smart contracts between companies, and save programmatic. There’s a heavy burden of expectation being heaped upon the...

New research: the six-second ad experience

Following up on its study on the advertising experience last year, the FreeWheel Council for Premium Video recently conducted research in partnership with Realeyes focused on better understanding the impact of ad length on the ad ...

Vietnam’s most chosen brands by sector 2018

Kantar Worldpanel reveals Vietnam’s Top 10 most chosen FMCG brands by sector 2018 Kantar Worldpanel’s Brand Footprint 2018 Kantar Worldpanel’s sixth annual Brand Footprint report is published today, revealing the top 10 FMCG...