I don’t like the word “creative” as a noun. “The creatives” (people) and “the creative” (work) are examples of using the word “creative” as a noun. Secret — it’s an adjective. “Happy” is an adjective. I hear it all the time in America. It’s a pursuit here. A race.

Source: https://medium.com/@markpollard/how-to-keep-creatives-happy-62ea77be3586
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