Go ahead and play with your smartphone. The latest research from Wharton marketing professor Shiri Melumad shows that interfacing with a mobile device provides some emotional benefits for stressed-out adults, and that in turn has implications for marketers trying to reach an on-the-go audience.

Source: http://knowledge.wharton.upenn.edu/article/the-smartphone-as-security-blanket-what-it-means-for-marketers/
Click here for the complete content

Leave us a comment